AGENDA

Where Expertise Meets Opportunity 

2026 HIRA Conference & Sales Forum

Rubschalger Building (RAB) / Rush University Medical Center / 4th Floor / A&B Conference Rooms / 1520 W Harrison St. / Chicago, IL 60612


Monday, January 12

8:00 AM - 5:00 PM

Sales Forum 

Tuesday, January 13


Breakfast - On Your Own

8:00 AM
Meeting Kickoff


8:30 AM

Keynote Speaker - Scott Becker / Founder & Publisher / Becker's Healthcare


9:45 AM

Break


10:00 AM

Virtual Address - Mike Abbott / Executive VP of Vendor Relations / CME


10:30 AM

Round Table Discussions Led by Industry Experts

  • VA Selling - Erin Lu / President / EKLA Corporation
  • AAHRM "How to support the local chapters" - Mark Litton / VP / AAHRM Chicago Chapter
  • Future of Independent Distributors - Angela McLaughlin-Euston / Director of Member Relations / IMCO

12:00 Noon
Vendor Showcase / Lunch / Professional Headshots / Networking


2:00 PM
Legal Update w/ HIRA's Go to Lawyer -  Adam Glazer / Partner / SFBBG LLC

  • Top 5 things to look for in a rep agreement
  • Non-compete clauses in IMR agreements, are they legal?
  • Lost or owed commissions - what is my recourse?

2:45 PM

Break


3:00 PM

Round Table Discussions Led by Industry Experts

  • Clinical Nurse Education "Critical link in product support" - Angela Geschrey / Education Quality Coordinator / Rush University Medical Center
  • GPO Discussion "How to sell with and without a contract" - Tom Hickey / Partner / Excelerant Consulting LLC 
  • Linked In "10 minutes a day away from the algorithm" - Frank Prendergast / VP of Distribution / VCS

4:30 PM

  • HIRA's Solutions Partners "Acknowledgements" - John Patterson / HIRA Executive Director
  • Conference Wrap Up - Linda Gunter / HIRA Board President


5:15 PM 
Vendor Showcase / Networking / Hosted Bar

7:00 PM
Dinner at Tufano's


Revised Date 12.12.25

Copyright © "HIRA - Health Industry Representatives Association" is a 501(c)6 non-profit organization.

Powered by Wild Apricot Membership Software