HEALTH INDUSTRY REPRESENTATIVE ASSOCIATION
HIRA focuses on promoting the Independent Manufacturers Rep (IMR) function within the healthcare industry. Its members are independent sales agencies located across the nation who offer manufacturers a professional, highly qualified sales force. Additionally, Associate Members who support the continuing use of independent sales agencies to market their products.
IN THE NEWS
ICYMI—How can Consortium for Universal Healthcare Credentialing, Inc. (C4UHC) motivate more medical suppliers and providers to adopt the ANSI/NEMA SC 1-2020 American National Standard for Supplier Credentialing in Healthcare?
Infection Prevention Sales
Best practices of reps who sell IP products well.
Arguably one of the most dynamic product categories in healthcare distribution for the last three years has been infection prevention. That trend doesn’t look like it will change anytime soon. COVID variants, monkeypox, and flu will continue to drive demand.
The infection prevention category itself is large and diverse, made up of products that when used can break the chain of infection or create a barrier to infection. So by definition, gloves, PPE, hand hygiene, environmental hygiene, surgical & skin preps, sterilization all roll up to create a very large and complex category.
HPN - Healthcare Purchasing News
Free webinars on demand.
Complete our "Line Available Ad" form. New ads are posted to the "members" section of our website on the Tuesday after they are received and emailed to our representative membership each week for 30 days. Members are instructed to contact you directly if they are interested. This service is free for Associate Members (Members receive 1 free ad per membership year) $250 for non-members.